Shirley of Hollywood is a long established manufacturer of lingerie. Dating back to 1949, even the name suggests classy products that were well known in the heyday of movies – after all, if Hollywood knows you well enough to refer to you by your first name, then you can be sure you’ve made it.
Despite the pedigree among all the glitz and glamour, Shirley of Hollywood doesn’t charge a high premium for their lingerie. Amongst those in the know, they are well understood to provide quality clothing at affordable prices.
This company is one that knows its market well. It produces genuinely distinct collections aimed at different market segments, rather than just doing what many others do which is simply making small changes to existing designs and passing them off as new. Young women have products in the ‘Sassi’ range directed at them and endorsed by celebrities such as the Pussycat Dolls, while plus size women have the ‘Intimate Attitudes’ lines to choose from. It all works, and it works well.
Shirley of Hollywood also provides sleepwear for men, under the ‘Gyz’ brand. They offer quite an extensive range, from robes and gowns to pyjamas, sexy shorts and flattering ‘muscle’ tops. This sort of detail, providing complementing ranges to the ladies lingerie, is not something that many manufacturers have attempted and even fewer do it successfully. Fortunately, Shirley of Hollywood manages both.
Whichever range you look at, you’ll find that they do have some things in common. Shirley of Hollywood likes bright patterns and like their products to have a wide range of colours. They also go in for themes for some of their collections, and these are usually based around events like Valentines, Christmas and Halloween. They make a point of providing these themed collections in plus sizes too, showing again that they understand who their customers are and what they want.
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